TikTok Growth Marketing Manager

About this role

Job Title: TikTok Growth Marketing Manager

Location: Bangkok (Remote 100%, with occasional in-person team meetings when required) 
Job Type: Full-time

We are looking for a highly driven, revenue-focused TikTok Growth Marketing Manager to lead strategy, team building, affiliate programs, KOL partnerships, and TikTok Shop expansion for two fast-growing brands:

• A mass-market supplement brand 
• Healthy food and snack products

This role owns the entire TikTok growth engine — from affiliate scaling and creator partnerships to Live commerce and GMV acceleration — turning TikTok into a core revenue channel.

Perfect for someone who understands TikTok culture, performance marketing, and social commerce, and knows how to scale GMV through creators, affiliates, and Live selling.

Leadership & Team Building Opportunity

This role offers the opportunity to build and lead your own TikTok-focused team.

You will have the authority to propose and recruit key team members (e.g., TikTok Live Specialist, Affiliate Executive, Content Support) in alignment with the Head of Business Unit.

As the channel scales, you will play a central role in shaping the TikTok department structure and long-term growth strategy.

Responsibilities

1. TikTok Growth Strategy & Team Building

• Develop and execute TikTok growth strategy focused on GMV, not just views
• Build and manage TikTok-focused team (content, creators, affiliates, live operations)
• Create scalable processes for content production, creator onboarding, and campaign launches
• Identify growth opportunities across TikTok Shop, affiliates, KOLs, and Live

2. Affiliate & Creator Program

• Build and scale TikTok Affiliate Program
• Recruit, onboard, and manage TikTok creators and affiliates
• Develop incentive structures and commission strategies
• Identify high-performing creators and scale partnerships
• Manage creator campaigns and product seeding

3. KOL & Campaign Management

• Plan and exec...