Product Manager, Growth (Paid & Organic Marketing)

Company: 12Go Asia

Location: Bangkok (Remote)

Type: Full-time

Remote: Yes

Posted: 2026-03-20

About this role

You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.

Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.

### What You’ll Own

1. Paid Acquisition & Mobile

  • Integrations with Google Ads and other ad platforms using APIs and Tag Manager
  • Internal campaign management to scale across markets
  • Mobile growth (App campaign, AppsFlyer, Firebase)
  • Attribution systems (Web to App, affiliate tracking, UTMs)

2. Technical SEO

  • Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
  • Partner with SEO/content teams and manage content delivery at scale
  • SEO tools such as Google Search Console and Semrush

3. LLM Discovery (AI)

  • Build strategy for visibility in AI/LLM platforms
  • Develop integrations to distribute inventory to AI ecosystems

### Requirements

Must-have

  • 4+ years of experience in Product Management or MarTech
  • Experience with growth and performance marketing.
  • Google Ads + attribution knowledge
  • Mobile measurement + ATT experience
  • Understanding of technical SEO
  • Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

  • Experience with marketing tools, consent/privacy, and affiliate systems
  • Exposure to LLM/AI discovery
  • Marketplace/e-commerce/OTA background

### Benefits

  • Engaging work on a product that enables millions of travelers to book their trips daily;
  • Full-time remote working: 5 days week, 8 hours per day;
  • Development opportunities (budget for self-paced learning, global tr...

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