WFH Shopify E-Commerce Marketing Specialist (SEO + AI)

About this role

Job Overview

Our client is looking for a results-driven Shopify E-Commerce Marketing Specialist to manage and optimize their Shopify store while driving growth through SEO (including AI search), social media, and email marketing. This is a hands-on, multi-disciplinary role ideal for someone who understands both the technical and creative sides of E-Commerce growth. The role combines strategy, execution, and continuous optimization to scale online sales and enhance brand presence.

Client Overview

The client is a family business focused entirely on pets, encompassing three distinct companies. With a growing focus on their digital footprint, the group is now seeking a results-driven Shopify E-Commerce Marketing Specialist. This role is crucial for scaling online sales, enhancing brand presence, and boosting customer engagement across all digital channels.

Schedule:

- Flexible within Melbourne business hours, AU (25-30 hours per week)
*Note: Part-time initially, opportunity for ongoing engagement based on performance*

Responsibilities

1. SEO & AI Search Optimisation

• Optimise website content for Google and emerging AI search platforms
• Google Ads Management and AI search engine optimization
• Improve product pages with structured, high-converting content
• Create and optimise FAQ sections targeting customer queries
• Implement schema markup (product, FAQ, local business)
• Identify keyword opportunities and content gaps

2. Shopify Website Optimisation

• Improve site structure, navigation, and user experience (UX)
• Optimise mobile responsiveness and performance
• Enhance page speed and technical SEO
• Improve product pages to increase conversions

3. Social Media Management

• Manage and grow presence on Facebook and Instagram
• Plan and schedule consistent, engaging content
• Create reels, short videos, and educational posts
• Showcase fish, new arrivals, and aquarium tips
• Engage with audience via comments and messages

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