WFH Luxury Real Estate SEO & Digital Marketing Specialist

About this role

Job Overview

Our client is looking for a self-directed Luxury Real Estate SEO & Digital Marketing Specialist to take full ownership of their online presence. In this role, you will lead the brand's digital growth by crafting an extensive organic search strategy, writing high-quality neighborhood landing pages, and driving social media engagement. This is a premium brand, and the ideal candidate will deliver polished, high-end work independently with minimal supervision.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM EST, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings for a luxury real estate brand
• Create and optimize hundreds of neighborhood-specific landing pages with authentic, high-quality written content
• Manage and grow the brand's social media presence across Instagram and YouTube to increase engagement and subscribers
• Set up and maintain automated email drip campaigns and workflows within Follow Up Boss CRM
• Integrate and optimize digital platforms including Google Business Profile, Zillow, and the company website for cohesive online visibility
• Monitor, analyze, and report on SEO performance metrics and provide actionable 30/60/90-day strategic plans

Requirements

• Proven experience in SEO strategy and digital marketing, preferably within the real estate or luxury brand space
• Strong command of written English with the ability to produce polished, authentic content without excessive reliance on AI tools
• Experience with CRM platforms, particularly Follow Up Boss, and email marketing automation
• Self-directed professional who requires minimal supervision and can execute independently
• High level of attention to detail with a commitment to delivering premium-quality work
• Familiarity with real estate digital ecosystems including Zillow and Google Business Profile

Independent Contractor Perks

• Health Insurance Covera...