Senior Account Manager

Responsibilities

The Senior Account Manager will lead integrated communications programs and act as the primary day-to-day lead for key consumer accounts. Responsibilities include developing earned-led strategies, managing influencer campaigns, and providing proactive counsel to clients.

Requirements

Candidates must have proven experience in PR or communications at a senior level with a strong background in consumer campaigns and influencer strategy. Proficiency in the Australian media landscape and the ability to use AI tools for strategy and workflow efficiency are essential.

Skills

• Public relations
• Communications strategy
• Media relations
• Influencer strategy
• Brand storytelling
• Stakeholder management
• Client counsel
• Content development
• Social media strategy
• Project management
• Financial management
• AI tools
• Team leadership
• Mentoring
• Campaign execution

Benefits

• Wholeself program
• Career management
• Learning and development opportunities
• Birthday leave
• Flexible public holidays
• Work your world program
• Parental leave
• Sonder wellbeing platform
• Working with cancer pledge

About this role

Company description

Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.
We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.
At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

Overview

About the role:
We’re looking for a Senior Account Manager to join the Herd team, helping lead integrated
communications programs for some of Australia’s most recognisable consumer brands.
This is a hands-on role for someone who thrives at the intersection of earned media, influencer strategy, brand storytelling and cultural relevance. You’ll be a trusted day-to-day partner to clients, helping shape strategies that drive awareness, talkability and brand affinity, and bringing them to life through media, creators and social-first thinking.
Client leadership & counsel
Act as the day-to-day client lead across key consumer accounts, building strong relationships and taking ownership of outcomes and quality of work.
Provide confident, proactive counsel to marketing and communications stakeholders, with support from senior agency leads where required.
Help guide clients through moments that matter, brand launches, seasonal campaigns, issues and reactive moments.
Translate brand objectives into clear, compelling communication ideas that resonate with consumer audiences.
Strategy & delivery
Contribute to the development of earned-led consumer communications strategies designed to cut through culture.
Manage the development and delivery of media, influencer and integrated campaigns, from idea through to execution.
Drive the day-to-day delivery of media relations programs across lifestyle, entertainment, consumer, news and trade media.
Develop messaging, narratives and positioning that bring brands to life in an authentic, consumer-relevant way.
Ensure campaigns are delivered on time, on budget and to Herd MSL’s quality standards. Influencer & social
Manage influencer strategy and execution across accounts, including talent selection, briefing, content alignment, amplification and measurement.
Ensure influencer activity is strategically integrated with earned media and broader campaigns.
Bring experience shaping or delivering social-first ideas, platform-native content or creator-led storytelling.
Team & agency contribution
Manage and support account teams, building confidence, capability and accountability across day-to-day delivery.
Play a hands-on role in mentoring junior team members and supporting their development.
Contribute to new business, credentials and agency thought leadership where appropriate.
The role also offers:
Industry learning and development opportunities and a devoted Career Manager.
Unrivalled career growth and progression as part of a strengths-based environment.
Freedom to own your work, your relationships and add creative flair into your every day.
What we're looking for in you:
First and foremost, we want you to live our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud. Team culture is everything to us.
We want someone that is bright and not afraid to take on a new challenge. We want someone that thinks freely and is passionate about the industry we work in, the brands we work with, and the opportunity to grow and learn with an encouraging team.
In terms of skills and experience:
Proven experience delivering at Senior Account Manager level in PR or communications, or readiness to step into the role.
Strong background in consumer communications, earned media and brand-led campaigns.
Influencer experience is essential including talent management, briefing, content alignment and performance evaluation.
Confident stakeholder management and client counsel.
Strong knowledge of the Australian media landscape, particularly lifestyle, entertainment, consumer and national outlets.
AI-acumen, confident using AI tools to enhance strategy, insight generation, content development, media planning or workflow efficiency, with a clear understanding of quality control, ethics and best practice.
Sound commercial and financial management of projects and accounts, with support from senior leads.
You possess a calm, solutions-focused stewardship style under pressure.
You are curious, proactive and comfortable with ambiguity.
You are a collaborative innovator who brings others along.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.
Enjoy all the perks that come with our network offering:
A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
A culture of open feedback and support to reach your goals through our Career Conversations program.
A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Éc...

About Publicis Groupe Holdings B.V

Information Services · 11-50 employees · headquartered in AMSTELVEEN