Head of Global Marketing Strategy

About this role

Head of Global Marketing Strategy

GSMA

London, ENG

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Green Park is partnered with the GSMA, the global leader in the mobile ecosystem, representing over 1,000 mobile operators, device manufacturers, and technology providers worldwide. As the organisation undergoes a period of significant transformation, it is reshaping how it engages with and influences its global audience. GSMA drives innovation, sets technical standards and hosts the MWC series of events. The GSMA acts as the unified voice for the industry, advocating for policies to support connectivity and digital inclusion. With a focus on enhancing its marketing strategy and increasing its global presence, GSMA is seeking to appoint an accomplished leader to define and lead its marketing strategy moving forward.

Role Overview:

The Head of Marketing Strategy is a key leadership role, responsible for shaping GSMA’s next phase of growth. You will develop and execute a comprehensive marketing strategy that aligns with the organisation's business goals, leveraging data, technology and AI to support decision-making and drive performance. This position provides a unique opportunity to influence GSMA’s global brand positioning, create a unified messaging framework, and lead impactful marketing initiatives across regions. You will work closely with the Global CMO and cross-functional teams to ensure marketing efforts are aligned with the organisation’s strategic priorities.

Key Responsibilities:

• Develop and execute a comprehensive global marketing strategy aligned with GSMA’s global business objectives.
• Strengthen market positioning with clear and consistent messaging across all channels.
• You will lead on market and competitive intelligence, evolve our brand positioning and value propositions, identify and lead strategic growth initiatives and embed AI fluency into strategy and execution from discovery to conversion.
• Leverage data and AI to inform strategic decisions, im...