Head of Marketing

About this role

One of Pine's portfolio companies, i-Tech, is hiring!

Head of Marketing

Position Type: Full Time Exempt, Salaried Employee

Reports to: Armando Huerta, CEO

Location: Remote

The Head of Marketing is responsible for building and operating a revenue-driven marketing function that directly contributes to pipeline growth and business performance.

This role has ownership over marketing strategy, execution, and outcomes across the business. It requires a balance of strategic decision-making and hands-on execution, particularly in a lean environment where focus, prioritization, and efficiency are critical.

Marketing at i-Tech is a revenue-generating function (not a service function) with the Head of Marketing responsible for prioritizing resources and activities to drive to results.

Strategic Marketing Leadership

• Own and lead the overall marketing strategy across both the Acumatica ERP and IT Managed Services (MSP) organizations, ensuring alignment with business objectives and direct contribution to pipeline growth and revenue.
• Define how i-Tech positions itself within both the ERP ecosystem (Acumatica, finance/operations transformation) and the MSP market (IT, security, risk, and operational stability), ensuring messaging resonates with distinct buyer personas such as CFOs, COOs, and IT leadership. All content should be in support of demand generation efforts.
• Act as the primary decision-maker for marketing priorities, determining where to invest across ERP and MSP based on performance, pipeline needs, and strategic growth opportunities. This includes managing the Marketing budget across both departments and making tradeoffs between competing priorities.
• Partner closely with executive leadership to define marketing goals, challenge assumptions, and ensure marketing efforts are focused on measurable business outcomes. This is a hands-on, player-coach role where you’ll be directly involved in campaigns, systems, and execution.

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