Content Specialist (SEO & Digital Content) - WFH | Morning Shift

About this role

Position Title: Content Specialist (SEO & Digital Content)
Work Set-up: Work From Home
Schedule: Monday – Friday, 7:00 am – 4:00 pm PH Time
Salary: Php 65,000 – Php 75,000

About the Role

The Content Specialist is responsible for the day-to-day production and publishing of
digital content across websites, landing pages, paid advertising campaigns, and social
media channels.

The successful candidate will not be responsible for content strategy development but
will consistently deliver high-quality content aligned with established brand guidelines,
templates, compliance requirements, and campaign briefs.

The role supports the growth of the client’s digital presence by producing scalable,
search-optimised content that drives traffic, engagement, and lead generation.
JOB DESCRIPTION FOR CONTENT SPECIALIST (SEO & DIGITAL CONTENT)

Responsibilities as a Content Specialist (SEO & Digital Content):
SEO Content Production
• Write SEO-optimised category pages and service pages.
• Create use-case pages targeting customer pain points and search intent.
• Develop long-form FAQ content and structured answer blocks.
• Update and improve existing website content for search performance.
• Collaborate on keyword implementation and content optimisation.

Landing Page & Conversion Copy
• Create landing page copy aligned with campaign objectives.
• Write compelling calls-to-action and conversion-focused messaging.
• Adapt messaging for different customer segments and buyer stages.

Paid Advertising Content
• Produce Meta ad copy variations.
• Write Google Search ad headlines and descriptions.
• Develop campaign-specific messaging aligned with briefs and compliance requirements.
• Support A/B testing initiatives through copy variations.

Social Media Content
• Create engaging social media captions and post copy.
• Adapt content across multiple platforms.
• Repurpose website and ...