Meta Specialist & Content Strategist

About this role

Company Description

Skin Cake is a skincare brand committed to transforming skincare routines into moments of indulgence and self-care. We combine nourishing ingredients with delightful textures to create products that celebrate and enhance every skin type. From revitalizing serums to luxurious creams, each product is meticulously developed with science and care to ensure both efficacy and a luxurious experience. Our mission is to empower individuals to embrace their natural beauty and make self-pampering a daily ritual.

WHAT YOU'LL DO

Meta Ads (Paid Social)

• Plan, build, and manage campaigns across Facebook and Instagram with a focus on driving sales
• Own the full-funnel strategy — from cold audience acquisition through to purchase conversion and repeat buyer retargeting
• Build custom, lookalike, and retargeting audiences
• Write ad copy and brief creative assets aligned to campaign goals
• Optimise campaigns daily — testing creatives, copy, audiences, and placements
• Manage ad spend to hit ROAS and CPA targets
• Report on performance weekly and monthly with clear insights

Content Strategy (Organic)

• Own the organic content strategy for Instagram, Facebook, and TikTok
• Manage a content calendar aligned to launches and brand moments
• Brief the content team and ensure output is on-brand
• Write captions and short-form copy in Skin Cake's tone — fun, confident, and knowledgeable
• Track organic performance and iterate based on data

WHO YOU ARE

• 3+ years of hands-on Meta Ads Manager experience with proven, measurable results
• Experience in the beauty or personal care industry — you understand the customer and the market (Preferably in the Gulf Region)
• Deep understanding of the Instagram and TikTok algorithms — you know how to create and distribute content that gets seen
• Proven track record driving sales and hitting ROAS/CPA targets
• Strong understanding of the Meta pixel, conversion events, and attribution
• Experience with con...