WFH Digital Marketing Manager | CRM Specialist

About this role

Job Overview:

Our client within the online spiritual guidance and wellbeing sector is seeking a commercially driven Marketing Automation & CRM Specialist to own the end-to-end customer lifecycle and drive measurable revenue growth.

In this pivotal role, you will blend creativity with data-driven decision-making to develop and execute multi-channel digital strategies—encompassing CRM, email, SMS, paid advertising, SEO, social media, and AI-powered solutions. By analyzing customer behavior and collaborating with key stakeholders, you will lead customer acquisition, boost engagement, and maximize retention and lifetime value through continuous testing and automation.

Schedule: Remote, Part Time | Mondays to Fridays, flexible schedule during UK business hours.

Responsibilities:

• **Lifecycle Strategy:** Develop and execute customer acquisition, retention, and lifecycle strategies to maximize customer lifetime value and revenue.
• **CRM & Automation:** Design automated customer journeys and manage database segmentation for targeted, personalized email and SMS campaigns.
• **Analytics & Reporting:** Track website traffic, conversion rates, and user behavior to deliver weekly performance and ROI reports.
• **SEO & Content:** Produce SEO-focused content, articles, and landing pages while monitoring keyword opportunities to increase search visibility.
• **Paid Ads & Social:** Plan and optimize Meta ad campaigns for acquisition and retargeting while growing organic social media channels.
• **AI & Innovation:** Leverage AI tools and marketing automation to boost productivity while analyzing industry and competitor trends.
• **KPI Expectations:** Increase repeat purchases, customer lifetime value, and channel engagement (email, SMS, social) while reducing inactive customer rates.
• **Acquisition & Conversion:** Boost website traffic, organic search visibility, and conversion rates to deliver profitable customer acquisition and a strong return on ad spen...