Specialist Digital Marketing

Responsibilities

The Specialist will coordinate and support integrated marketing campaigns across email, mobile, web, and SMS platforms. They are responsible for translating campaign strategies into actionable project requirements and ensuring quality assurance throughout the campaign lifecycle.

Requirements

Candidates must have 1-3 years of experience in digital marketing or project coordination and a bachelor's degree. Proficiency in tools like Workfront and Figma, along with strong knowledge of email HTML and campaign execution, is required.

Skills

• Digital marketing
• Campaign planning
• Audience segmentation
• Customer journeys
• Email personalization
• SMS personalization
• Dynamic content
• Email HTML
• Project management
• Quality assurance
• Workfront
• Figma
• Airtable
• Salesforce Marketing Cloud
• Data analysis
• Communication

Benefits

• Recognition programs and rewards
• Medical insurance
• Dental insurance
• Vision insurance
• Travel discounts program
• Employee pricing platform
• Employee assistance program
• Paid vacation time
• Paid sick days
• 401(k) program with company match
• Tuition reimbursement

About this role

Hilton Grand Vacations is looking for a Specialist, Digital Marketing to
coordinate and support integrated marketing campaigns and projects across email,
mobile, web, SMS and related platforms for the North America region. This role
translates campaign strategy and stakeholder needs into clear, actionable
requirements for cross-functional execution teams.

The ideal candidate combines project management, digital marketing
knowledge [LK1] [ST2] [LK3] and strong attention to detail. The candidate should
have experience in campaign planning, audience segmentation, customer journeys,
email and SMS personalization, dynamic content, email HTML, creative
development, testing and quality assurance.  The candidate should understand how
audience, content, data and channel requirements work together to deliver
relevant and consistent customer experiences, and be able to apply that
knowledge when developing project requirements and reviewing creative and
technical deliverables.

The Specialist is responsible for developing well-organized project requests,
reviewing creative and technical deliverables, coordinating timelines,
supporting quality assurance and maintaining campaign documentation from intake
through launch and closeout. The successful candidate can apply established
processes, research available resources, identify gaps or risks and recommend
practical solutions with an appropriate level of independence.

Position has the option to work from the Corporate office in Orlando or from
home in states in which Hilton Grand Vacations can legally employ.

Here’s why you will love it here:

* Recognition Programs and Rewards
* Excellent health care options, including medical, dental, and vision
* A people-first culture
* Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
* Perks at work: Employee Pricing platform
* Employee Assistance Program that supports your physical and mental
well-being.
* Paid Vacation Time and Paid Sick Days
* 401(k) program with company match
* Tuition reimbursement programs
* Numerous learning and advancement opportunities
* And more!

RESPONSIBILITIES

Job Summary: 

* Support the planning and execution of integrated marketing campaigns across
email, mobile, web, SMS and related customer touchpoints.

* Translate campaign strategy and stakeholder input into clear, complete and
actionable project requests for creative, development, data, deployment and
quality assurance teams.

* Create and maintain Workfront requests with requirements that are accurate,
complete and relevant, ensuring objectives, deliverables, business
requirements, dependencies, timelines and approvals are clearly documented.

* Review and annotate Figma files and creative proofs to ensure content,
design, functionality and project requirements are aligned.

* Document clear guidance for creative and development teams, including
required deliverables, variations, functionality and implementation
considerations.

* Apply a strong working knowledge of email and SMS personalization, dynamic
content and audience-based content when developing creative and technical
requirements to execution teams.

* Coordinate versioning, proofing and testing requirements across Workfront,
Figma and related campaign tools to support thorough quality assurance.

* Apply sound judgment and clearly explain the rationale behind project
requirements, review decisions and recommended approaches.

* Perform detailed quality assurance of digital marketing deliverables and
verify that approved requirements are carried through consistently before
launch.

* Develop and maintain working knowledge of customer journeys, audience
strategies, campaign objectives, content standards and business rules that
influence campaign execution.

* Manage multiple concurrent campaigns from intake through development,
testing, launch and closure while maintaining accuracy, meeting deadlines
and communicating status.

* Collaborate effectively with campaign managers, strategists, creative
partners, developers, data teams and operational stakeholders while
supporting clear ownership and decision-making.

* Maintain campaign documentation, project trackers, creative libraries and
other internal resources so current information is organized, accessible
and reusable.

* Participate in knowledge sharing, process documentation and
continuous-improvement efforts that strengthen campaign quality,
consistency and efficiency.

* Use Workfront, Figma, Airtable and Microsoft Office applications
proficiently; familiarity with Salesforce Marketing Cloud and digital
campaign quality assurance is preferred.

* Assist with day-to-day administrative tasks and other duties as assigned.

QUALIFICATIONS

Qualifications: 

* 1-3 years of relevant experience in digital marketing, campaign operations,
project coordination or a related field.
* Demonstrated ability to create and review detailed project requirements,
manage concurrent deadlines and support quality assurance.
* Working proficiency in Workfront and Figma, including project documentation,
creative review and annotation.
* Strong working knowledge of email HTML and the ability to review email code,
structure and rendering considerations.
* Experience supporting email and SMS personalization and dynamic content
requirements.
* Strong written communication, organization, attention to detail, analytical
reasoning and problem-solving skills.

* BA/BS/Bachelor's Degree or equivalent relevant experience

 

Preferred Qualifications: 

* Experience supporting email, landing page, SMS or multi-channel campaign
execution.
* Knowledge of digital campaign workflows, audience segmentation,
personalization, dynamic content, testing and qual...

About Hilton Grand Vacations

Hospitality · 10,001+ employees · headquartered in Orlando, FL · founded 1992