Freelance B2B Marketing & Content Writer (JP-EN Bilingual)

Responsibilities

The role involves reviewing and improving Japanese website content and marketing materials to enhance engagement and lead generation. You will collaborate with global stakeholders to localize content while ensuring it remains culturally relevant and aligned with the brand.

Requirements

Candidates must possess native-level Japanese writing skills and business-level English proficiency. Experience in B2B content writing, particularly within technology or industrial sectors, is required along with familiarity with SEO principles.

Skills

• Japanese Copywriting
• B2B Marketing
• Content Strategy
• SEO
• Digital Marketing
• Localization
• SaaS
• Technical Writing
• Lead Generation
• Market Research
• Stakeholder Management
• Cybersecurity
• Industrial Technology
• AEO
• Copywriting

About this role

Hire Digital is seeking a Freelance B2B Marketing & Content Writer (Japanese-English Bilingual). This is a hands-on opportunity for a marketer who is also a strong Japanese copywriter. You will review existing content, recommend improvements and create compelling materials that speak to business and technical audiences in Japan. Your work will support the client’s goal of increasing awareness and generating qualified enquiries, including demo requests. You will collaborate with the client’s Japan marketing team and global stakeholders to develop content that reflects local market needs while remaining aligned with the global brand.
Location: Remote
Engagement: Freelance
Duration: Three-month pilot, starting January 2027
Estimated commitment: 100 hours across three months, with potential for ongoing work
Review existing Japanese website content and marketing materials, identifying opportunities to improve messaging, clarity and audience relevance.
Recommend practical content and digital marketing improvements to support engagement and lead generation in Japan.
Write, edit and localize Japanese content across website pages, articles, landing pages, campaign materials and other formats.
Adapt global content for Japanese business audiences, ensuring the messaging reads naturally and is culturally relevant.
Research Japanese market trends, customer needs and relevant search topics to inform content recommendations.
Apply SEO principles when developing and optimizing Japanese content.
Work with the client’s marketing, content and web teams to coordinate reviews and deliver approved materials.
Support performance reviews by sharing insights and recommendations for ongoing improvement.
RESPONSIBILITIES
Native-level Japanese writing and editing skills, with strong attention to tone, clarity and accuracy.
Business-level English communication skills to collaborate with international stakeholders.
Experience in B2B content writing, copywriting or digital marketing.
Experience creating content for technology, SaaS, enterprise IT, industrial technology or a related sector.
Ability to translate complex products or technical topics into clear and engaging content for business audiences.
Experience developing or advising on content and marketing strategies for the Japanese market.
Familiarity with SEO and content optimization.
Ability to work independently, manage deadlines and collaborate with multiple stakeholders.
A portfolio of Japanese writing samples personally created, preferably including B2B technology articles, website copy, landing pages or white papers.
PREFERRED EXPERIENCE
Experience writing for cybersecurity, operational technology or industrial security companies.
Experience supporting demand generation, lead-generation campaigns or conversion-focused content.
Familiarity with AI search or answer engine optimization (AEO).

About Digital

Non-profit Organization Management · 11-50 employees · headquartered in Vancouver, British Columbia · founded 2017