Digital Marketing Account Manager

Responsibilities

The Account Manager serves as the primary point of contact for enterprise clients, managing relationships and ensuring the successful execution of digital marketing strategies. They are responsible for driving client retention, managing contract renewals, and acting as a liaison between clients and internal cross-functional teams.

Requirements

Candidates must hold a bachelor's degree and possess at least 5 years of total professional experience, including a minimum of 1 year in paid search, social, and display marketing. Strong communication skills and the ability to present confidently to clients are essential for this role.

Skills

• Account management
• Client relations
• Digital marketing
• Paid search
• Social media marketing
• Display advertising
• Search engine optimization
• Email marketing
• Contract management
• Upselling
• Strategic planning
• Client retention
• Communication
• Project management
• Reporting

Benefits

• Remote work

About this role

The Account Manager is accountable for managing and strengthening relationships with our enterprise/multi-channel clients. With the ultimate goal of bringing new client ideas and solutions, the focus is to exceed client expectations through management, oversight, and execution across several digital channels (paid search, social, display, search engine optimization, email, and web). The primary responsibilities in this role are to act as the liaison and agency point of contact between clients and internal teams ensuring clients’ needs are met; focus on improving client satisfaction and retention; track and manage contract renewals and upsells; collaborate and provide strategic support cross-functionally. The ideal candidate for this role will be self-driven, passionate about pushing boundaries and driving initiatives forward, gets energized by speaking with clients and helping their businesses succeed, and loves to find solutions and paths forward even when circumstances are not highly structured.
Account Management (80%)
Serve as the primary point of contact for your book of clients
Provide proactive interaction via phone, email, video conferencing, and in-person
Act as a liaison between clients and internal teams
Understand expectations and communicate onboarding timeline, goals and strategy, and the best way to deliver reports and deliverables to clients
Ensure client goals and execution tactics are aligned
Improve communication across departments and increase the visibility of strategy across teams for clients utilizing multiple services
Resolve client complaints and issues; communicate with senior staff internally when escalation is needed and appropriate
Focus on retention of clients through quality execution, relationships, and strong client service
Contract management (including renewals, upsells, ad-hoc fee negotiations)
Work with channel team managers to establish account priority
Cross-Functional Support (15%)
Join the sales team on prospective client meetings and assist with audits/preparation
Serve as a liaison between the sales and channel teams to enhance sales materials, and channel team understanding of the sales process
Develop case studies and testimonials
Process Improvement (5%)
Develop new and refine existing processes that can be utilized across teams (client onboarding, reporting, internal cross-channel communication, etc.)
Improve process, manage execution, and help communicate account launches, budget/kicker/media updates, and renewals to Operations
Make sure that accounts are linked and we have proper access, billing info included

Requirements:
Bachelors Degree
Knowledge of and ability to communicate all digital services
Ability to build strong client relationships
Confident presenting to clients via phone and in-person
Minimum 1 year of experience with paid search, social, and display marketing platforms, and tracking/tagging methods
5 + years of total professional experience
Ability to manage change and maintain a positive attitude
Logical Benefits
Option to work completely remote
Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

About LMG Staffing Solutions

Advertising Services · 11-50 employees · headquartered in Chicago, Illinois · founded 2006