SEO Specialist

About this role

Job description
-Review the website’s current search visibility, indexing status, keyword rankings, structure, metadata, page titles, URLs, internal linking, and technical SEO health.
-Identify website issues that may be affecting search ranking, indexing, crawlability, and user discoverability.
Recommend a practical SEO roadmap for the initial three-month project period.

-Optimize website structure, page hierarchy, metadata, headings, URLs, alt text, internal links, and other technical SEO elements.

-Check and improve indexability, crawlability, redirects, sitemap, robots.txt, page speed, mobile performance, and other technical SEO factors where applicable.

Conduct keyword research for branded, non-branded, local, and industry-relevant search terms.

-Set up or review tracking tools such as Google Search Console, Google Analytics, and other relevant SEO monitoring tools.

-Ensure the website is properly tracked for search performance, impressions, clicks, keyword ranking, page performance, and user behavior.
Qualifications
Bachelor Degree
Proven experience as an SEO Specialist, Technical SEO Specialist, or similar role.

SEO Audit and Strategy, Technical SEO Implementation, Keyword Strategy, Tracking, Reporting, and Analytics