Senior Outbound Strategy Manager

About this role

• Reporting to the VP, Business Development, the Sr Mgr., Outbound Strategy is responsible for coordinating Ironclad’s outbound prospecting motion from end to end, partnering with leaders from product marketing, demand gen, sales, business development, and operations
• This is a critical and highly visible role with a direct impact on fueling pipeline and revenue growth at Ironclad
• You’ll develop targeting strategies, craft compelling messaging, and build scalable systems that make outbound more effective and efficient
• Own the outbound campaign strategy: design and execute automated and signal-based outbound programs to drive meetings, pipeline, and revenue
• Drive consistent motions across GTM: partner with sales and BDR leadership to ensure outbound efforts are coordinated and building on each other effectively
• Turn interest into pipeline: bridge the gap between marketing programs (events, webinars, content) and outbound execution by creating the target lists, assets, and plays Business Development/Sales can run with
• Optimize for impact: Own the performance of outbound plays and materials. Continually test and improve key metrics (adoption, open/reply rates, meetings, pipeline conversion) and partner with Analytics to measure what matters — ultimately increasing revenue sourced from outbound
• Leverage AI-powered workflows & buying signals: identify high-propensity accounts, generate and personalize outbound messaging at scale, and surface actionable insights from intent and engagement data. Partnering with GTM ops on exploring emerging AI capabilities and driving experimentation
• Build for scale: manage and improve outbounding tools (Outreach, Qualified, Actively AI, etc.) in partnership with GTM Ops; own email creation, audit sequences, and implement learnings from experiments
• Collaborate cross-functionally: work closely with Sales, PMM, Business Development, and Ops to ensure outbound efforts are aligned, measurable, and driving revenue

### Benefits...