Senior Marketing Manager | Brand

About this role

Company Description

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

Job Description

• **Love what you do and leave your mark!**
• **An exciting opportunity to lead brand direction & bring the customer strategy to life**
• **Play a pivotal role as part of the BWS Marketing leadership team**

As the Senior Marketing Manager for the BWS Brand, you'll lead all things brand direction, design, and how we keep it all in check across the business.

Your main gig? Making sure the BWS brand totally nails our Customer Value Proposition (CVP) and overall customer strategy. This is a key role – you'll be the one making sure the brand looks ace and acts consistently across every channel and every campaign, which, let's be honest, is what gets the business results flowing.

You'll need serious brand discipline and a wicked eye for design principles to really connect with our customers, keep our partners happy, and get the internal team buzzing.

Sound good? Read on:
Here is a taster of what you can expect in this role:

• Drive BWS brand accountability, increasing top-of-mind awareness, market share, preference, and advocacy by embedding brand principles and campaigns.
• Bringing the BWS CVP to life, standardise Brand Architecture, Creative, Communications, and Voice of BWS across all channels, upskilling internal and external partners.
• Act as the customer voice, partnering with key stakeholders to drive acquisition and advocacy of key customer cohorts by being the customer voice of change & evolving Brand touchpoints to meet emerging needs.
• Grow, lead, inspire, and ...