Senior Growth Marketing Manager - Business & Government

About this role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager – Business & Government based in the United States.

The Senior Growth Marketing Manager will drive new customer acquisition and revenue growth across the Business & Government market by building and executing integrated, multi-channel marketing campaigns. This role connects go-to-market strategy with measurable pipeline generation, combining account-based marketing, digital demand generation, and field event activation. You will own campaign planning and execution from initial brief through launch, optimization, and performance reporting, with direct accountability for pipeline contribution and conversion outcomes. Working closely with Sales, Product Marketing, Marketing Operations, and Customer Growth teams, you will align messaging, audience targeting, and campaign performance with business objectives. You will also lead data-driven event strategies and explore AI-powered workflows to improve personalization, efficiency, and campaign effectiveness. This is an opportunity for a strategic yet hands-on marketer who thrives in a fast-paced, collaborative environment and embraces emerging technologies to accelerate growth.

### Accountabilities

• Campaign Strategy and Execution: Own the integrated campaign calendar for new customer acquisition across the Business & Government segment, defining measurable pipeline targets for every program. Translate go-to-market positioning and competitive differentiation into compelling, audience-specific campaigns and assets.
• Multi-Channel Demand Generation: Plan and execute campaigns across paid media, email, content syndication, webinars, and field events. Coordinate with channel teams to maximize performance and ensure programs complement one another.
• Account-Based Marketing: Design, launch, and optimize account-based marketing programs targeting priority organi...