Growth Marketing Manager - Business & Government
Company: Blackboard
Location: Remote (Remote)
Salary: $86,900 - $90,000 a year
Type: Full-time
Remote: Yes
Posted: 2026-10-05
About this role
Growth Marketing Manager – Business & Government
Remote - United States
About the Role
The Growth Marketing Manager drives campaign execution Blackboard’s new logo pipeline and serves as a key connector between acquisition and the post-sale customer journey. Sitting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, this role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.
This is a creator and executor role. You will own end-to-end campaign planning and delivery: from brief to launch to performance reporting, with review at key milestones. You will work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org to ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies. You won’t just fill the top of the funnel — you’ll be accountable for the quality and conversion of what flows through it, and you’ll stay connected to the customer signals on the right side of the bow tie that inform where and how we show up.
You will also manage execution of our physical and digital field presence in Business & Government — regional events, third-party conferences like DevLearn, and our flagship customer event BbT. For this role, field is not a logistics function. It is a pipeline strategy. Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.
The right person for this role understands that AI is changing the buyer journey. You are expected to actively use AI tools and build AI-enabled workflows and automations that help you work with greater speed and efficiency. You will also stay informed on how Blackboard’s buyers are increasingly using AI in their own research and selection process and recommend adjustments to campai...