Growth Marketing Manager - Business & Government

About this role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager - Business & Government based in United States.

This role is responsible for driving new-logo pipeline growth through integrated, multi-channel demand generation programs targeting Business & Government audiences.
You will translate go-to-market positioning and segment strategy into compelling campaigns that generate measurable pipeline and accelerate revenue opportunities.
The position combines campaign strategy and execution with account-based marketing, field and event activation, attribution, content development, and performance optimization.
You will work closely with Sales, Product Marketing, Marketing Intelligence, Marketing Operations, Customer Growth, and Creative teams in a highly collaborative environment.
A strong focus on data and accountability means you will own pipeline contribution targets, analyze performance, and continuously adjust programs to improve results.
You will also help connect acquisition activities with post-sale customer signals, identifying opportunities for expansion, advocacy, and stronger customer engagement.
AI is central to the role, with an expectation to use emerging tools and build AI-enabled workflows that improve campaign efficiency, personalization, analysis, and decision-making.

### Accountabilities:

• Own and execute the integrated campaign calendar for new-logo acquisition within the Business & Government segment, aligning programs with defined pipeline targets and revenue objectives.
• Translate go-to-market positioning, competitive differentiation, and audience insights into compelling campaign narratives, messaging, and assets tailored to specific customer segments.
• Execute multi-channel demand generation programs across paid media, email, content syndication, webinars, and field-event integrations.
• Design and manage account-based marketing p...