Senior Digital Marketing Manager | International Beauty Brand | Home Based WFH

About this role

About the role

As a Senior Digital Marketing Manager at Project E Beauty Limited, you will be responsible for driving the company's digital marketing strategy and execution. This is a fully remote, work-from-home position. You will be playing a crucial role in expanding the online presence and brand reach of our innovative beauty and wellness products.

What you'll be doing

• **Digital Strategy & Planning -** Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and achieve business goals.
• **Social Media Content Strategy & Execution -** Lead social media strategy and content creation across all platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.).
• **Content & Freelance Coordination -** Identify, brief, and manage freelance writers, content creators, graphic designers, and video editors.
• **Media Outreach & Buying -** Proactively handle media buying, guest posting, and PR pitching.
• **Brand Reputation & Community Management -** Monitor social listening and brand mentions across platforms.
• **Performance Tracking & Optimization -** Analyze key metrics (reach, engagement, conversions, CAC, ROI) across all digital channels.

What we're looking for

1. Minimum 5 years of experience in digital marketing, with a strong background in SEO, SEM, social media, and content marketing
2. Proven track record of developing and executing successful digital marketing strategies that drive measurable results
3. Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
4. Strong project management skills and the ability to lead and motivate a team
5. Proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads, and content management systems
6. Excellent communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
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