Performance Marketing Manager

About this role

ROLE AND RESPONSIBILITIES

Planning

• Work closely with planners and client leads to identify clients’ consumer, brand, and industry challenges
• Analyze available data (brand briefs, historical results, tools and public data) to formulate a performance marketing plan
• Conduct platform simulations to estimate investments, unit costs, KPIs, audience sizes, etc.
• Put together media plans and proposals to assist planners/client leads with overall media recommendations

Campaign Management

• Plan and implement Performance campaigns across paid search, paid social, and online video channels.
• Oversee the account builds, campaign optimization and delivery of performance KPIs
• Daily monitoring of campaigns to ensure on-track deliveries and spends, and all ads/campaigns are running smoothly.
• Put together weekly, monthly, or quarterly reports as needed
• Evaluate campaign results and identify opportunities to improve performance.
• Proactively provide campaign updates and recommendations to client leads/planners across the network

Training and Development

• Actively partake in internal WIP meetings and brainstorming sessions to provide expert advise
• Active participation in performance/digital trainings for the team, agency, and network Mentor and train junior specialists to develop their craft and confidence