Sales Development Representative (SDR)

About this role

The Mission
Backlight is a global media technology company dedicated to improving the entire video content lifecycle, from creation to monetization. Our suite of SaaS solutions empowers creative teams at every stage of production.


As a Sales Development Representative, you are the engine for Backlight’s growth, identifying and engaging potential clients to build a robust sales pipeline. You'll be the first point of contact, strategically connecting with inbound leads and uncovering qualified opportunities that fuel our sales engine.


Responsibilities

• Research and prospect into target accounts, identifying key decision-makers.
• Execute high-quality outbound and inbound outreach via phone, email, and social channels.
• Qualify leads using established frameworks and set initial discovery meetings for Account Executives.
• Nurture early-stage relationships and provide valuable insights to prospects.
• Meticulously manage your pipeline within our CRM.
• Collaborate with Sales and Marketing to refine go-to-market strategies.

Requirements
You've got the foundational skills to hit the ground running.

• 1-2 years in B2B sales development or a similar client-facing role.
• Proven ability to prospect, engage, and qualify leads across multiple channels.
• Experience with CRM software (e.g., Salesforce, HubSpot) and sales engagement tools.
• Resilience and a proactive, persistent approach to achieving goals.
• Strong written and verbal communication skills.
• Ability to quickly learn and articulate complex value propositions.

Bonus points

• Familiarity with the SMB market.
• Familiarity with media asset management (MAM), digital asset management (DAM), and/or video technology companies
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

Work Arrangement
Location: Remote


Time zone: US Based (EST, CST, MST, PST)