Principal UX Researcher

Company: Att

Location: Dallas, Texas (Remote)

Salary: $158.2k - $237.4k per year

Type: Full-time

Remote: Yes

Posted: 2026-09-18

About this role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

We are seeking an experienced Principal UX Researcher to shape the future of

employee experiences across HR and workforce technology platforms. In this role, you will lead strategic research initiatives that uncover employee needs, inform product decisions, and drive measurable improvements in user experience, adoption, and business outcomes.

What You’ll Do

- Define research strategies for complex HR technology initiatives, aligning research objectives to product roadmaps, business priorities, employee experience goals, and measurable outcomes.
- Develop and implement comprehensive research plans and methodologies to gather user insights that inform high-level design and product decisions across the organization.
- Identify critical knowledge gaps across employee journeys, workflows, systems, and user groups, and recommend the appropriate research approach to inform decisions.
- Lead research across the full product lifecycle, from early discovery and problem framing through concept validation, usability testing, launch readiness, and post-launch optimization.
- Determine the right mix of qualitative and quantitative methods to uncover user needs, validate assumptions, reduce delivery risk, and improve product adoption

Development & Research Artifacts
- Develop research artifacts that clearly communicate user needs, pain points, behaviors, motivations, and decision drivers across key employee and HR personas.
- Translate research findings into journey maps, service blueprints, experience principles, opportunity areas, and actionable recommendations that guide product and design teams.
- Create reusable research assets and insight repositories that help teams make faster, more informed decisions across related products and employee journeys.
- Ensure research artifacts are clear, credible, and tai...

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