Principal UX Designer/Architect

About this role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

We’re searching for a Principal UX Designer/Architect at AT&T.  In this role, you will shape the future of HR technology by designing intuitive, scalable, and connected experiences across enterprise platforms. This role blends user-centered design, interaction architecture, and front-end technical execution to simplify complex workflows and improve the way employees, managers, HR professionals, and system administrators engage with digital tools. You will partner closely with Product Management, Engineering, HR, Research, Data, Content Design, and business stakeholders to define experience strategy, solve cross-platform challenges, and elevate the quality and consistency of UX across the organization.

What You’ll Do

Experience Strategy

• Define and communicate a cohesive UX vision, experience architecture, and design direction across HR technology products and employee journeys.
• Translate business objectives, user needs, operational constraints, and technical considerations into clear experience strategies.
• Identify opportunities to simplify fragmented workflows across systems, channels, and user groups.
• Influence product roadmaps by framing customer problems, experience principles, and measurable outcomes.

Design & Prototyping

• Create wireframes and interactive prototypes, from concept through high-fidelity coded solutions, using modern tools and frameworks.
• Develop system-aware experience models that support seamless interaction between design and production implementation and define experience architecture that connects front-end interactions with underlying system behavior.
• Lead design for complex, high-impact initiatives from discovery through launch and optimization.
• Create journey maps, service blueprints, information architecture, user flows, wireframes, prototypes, and detailed inte...