Performance Marketing / Paid Media Manager

About this role

PERFORMANCE MARKETING/ PAID MEDIA MANAGER

Full-Time | Remote I Independent Contractor Role

ABOUT THE OPPORTUNITY

We are partnering with a fast-growing technology company seeking a Performance Marketing / Paid Media Manager to drive demand generation and pipeline growth through high-performing paid media campaigns.

This role is ideal for a commercially minded marketer who thrives in a hands-on environment, enjoys testing and optimisation, and can balance strategy with execution across multiple digital channels.

KEY RESPONSIBILITIES

• Own and manage paid advertising campaigns across search, social, and directory platforms.
• Develop, test, and optimise landing pages and conversion funnels to improve campaign performance and conversion rates.
• Analyse campaign, lead, and pipeline data to identify opportunities for optimisation and growth.
• Create and coordinate compelling ad creatives, including static and video content.
• Monitor and optimise advertising spend, performance metrics, and return on investment.
• Identify and evaluate new marketing channels, tools, and growth opportunities.
• Deliver regular reporting and actionable insights on campaign performance and pipeline contribution.
• Collaborate cross-functionally with sales, marketing, and leadership teams to align growth initiatives.

TOOLS & PLATFORMS

Experience with some or all of the following is preferred:

• Paid search platforms (e.g. Google Ads, Microsoft Ads)
• Paid social platforms (e.g. Meta, LinkedIn, YouTube)
• Review and directory platforms (e.g. G2, Capterra)
• CRM and marketing automation tools (e.g. HubSpot)
• CMS and landing page tools (e.g. WordPress, Unbounce)
• Creative tools (e.g. Adobe Creative Suite, Canva)
• AI and productivity tools (e.g. OpenAI, Claude, other AI-assisted marketing tools)

QUALIFICATIONS & EXPERIENCE

• Proven experience managing and optimising paid media campaigns with measurable business outcomes.
• Demonstrated success improving ROAS...