Marketing Data Analyst

About this role

Bring your expertise in Salesforce and marketing data to a role where you’ll help power data-driven campaigns, improve data quality, and support multi-channel marketing initiatives. This is a remote opportunity for a detail-oriented analyst who enjoys working across teams to turn complex data into actionable insights and campaign-ready solutions.


Responsibilities

• Support marketing campaigns by cleaning, mapping, loading, validating, and maintaining data used in Salesforce and Marketing Cloud.
• Develop and manage data processes that help ensure accurate, reliable, and well-structured campaign data.
• Build and support ETL workflows, custom data structures, and data formats to enable effective marketing execution.
• Analyze marketing data to track performance, measure KPIs, and help inform campaign strategy and optimization.
• Partner with marketing, product, sales, technical teams, and external agencies to support campaign needs and deliverables.
• Help maintain data governance standards and ensure marketing data practices align with company policies and regulatory expectations.
• Support additional marketing efforts such as tradeshows, seminars, sponsorships, and other channel initiatives as needed.
• Contribute to vendor coordination and contract-related support when required.

Skills

• Strong experience with Salesforce data objects, fields, relationships, and schema structure.
• Ability to clean and standardize data using scripts or text-based tools.
• Advanced Excel skills and the ability to write queries for data analysis and reporting.
• Hands-on experience with SQL, data modeling, ETL processes, data mapping, and API integrations.
• Understanding of marketing data architecture, governance practices, and compliance-related data handling.
• Ability to interpret requirements, ask thoughtful questions, and deliver useful data outputs quickly.
• Strong communication, organization, and collaboration skills.
• Proven problem-solving ability and com...