Product Marketing Manager

About this role

Role:
Senior Product Marketing Manager responsible for outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center, Decision Intelligence for Finance, and Financial Test Suite.


Key Responsibilities:

• Lead product marketing initiatives, including market adoption of AI agents and partner launches.
• Define and refresh product narratives and personas tailored to CFOs, Controllers, FP&A, and IT/data personas.
• Develop compelling messaging to articulate the value of finance AI solutions.
• Plan and execute product launches, GTM campaigns, and support sales enablement with collateral such as pitch decks, FAQs, white papers, and demo narratives.
• Collaborate with Demand Generation for marketing campaigns, website content, and customer testimonials.
• Drive outbound launch plans for ISV integrations and conduct market research and customer insights to inform strategies.
• Support customer retention and expansion efforts through targeted messaging.

Qualifications & Skills:

• 3–6+ years in enterprise product marketing, especially in accounting, BI, data management, or ERP software.
• Strong understanding of enterprise applications, AI solutions, and financial data ecosystems.
• Proven strategic thinking and tactical execution skills, with experience leading cross-functional teams.
• Excellent communication skills for creating external content and presentations.