Digital Marketing Manager

About this role

The Digital Marketing Manager owns the engine that grows and nurtures Bethel Music's fan base. This position builds and executes a data-led, multi-channel CRM strategy across email and SMS, and architects the full marketing funnel to drive engagement, conversion, and retention across key audience segments. This role is responsible for planning and managing digital advertising across paid channels, overseeing end-to-end campaign execution, and leveraging audience and campaign insights to inform strategy and identify growth opportunities. Working closely with the broader marketing team, the Digital Marketing Manager translates Bethel Music's brand voice into messaging across streams, subscribers, ticket sales, and e-commerce. This dynamic role requires strong analytical and creative instincts, hands-on campaign fluency, and a commitment to the mission and values of Bethel Music.

Responsibilities

• Develop and execute strategies to grow Bethel Music's fan base across owned and paid channels.
• Identify and test new acquisition opportunities, audiences, and platforms.
• Build and execute data-led communication strategies across email and SMS to drive engagement, conversion, and retention across key audience segments.
• Oversee end-to-end delivery of CRM campaigns, ensuring high quality, on-time execution, and consistency across touchpoints.
• Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows.
• Write and/or oversee email copy and wireframes.
• Manage list health, segmentation, deliverability, and compliance.
• Design, build, and optimize the end-to-end marketing funnel across streaming, subscribers, ticket sales, and e-commerce.
• Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and emerging platforms.
• Manage budgets, creative testing, and audience targeting to hit efficiency and growth goals.
• Drive data-led decision making to inform strategy, identify growth opportunities, and improve performance.

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