Growth, Digital Distribution Analyst - Simplii Financial

About this role

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit [CIBC.com](https://www.cibc.com/en/about-cibc.html)

What you'll be doing

Simplii Financial is a modern, customer-first organization where growth is intentional. The Growth team works at the intersection of data, client behaviour, and product performance to identify and act on the signals that move the business forward. As a Digital Growth Analyst, you'll contribute to the design and execution of data-driven digital campaigns and client journeys that support acquisition, engagement, and conversion across Simplii's digital channels. You'll use marketing technology platforms to build and optimize experiences, analyze performance, and uncover insights that help the team make informed decisions. You'll be part of the Growth team, supported in your craft development and career growth by the Director, Growth, while working day to day with your squad to deliver shared outcomes.

*At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.*

How you'll succeed

• **Campaign execution and optimization** - Contribute to the design and execution of digital sales and growth campaigns, helping deliver seamless end-to-end client experiences across channels. Use marketing technology platforms such as Adobe Experience Platform, Braze, and Tableau to build, deploy, and optimize campaigns and client journeys.

• **Data-driven insights** - Support the development of key p...