Marketing Operations Manager

About this role

Modern Family Law
, a boutique law firm specializing in family law, is seeking a detail-oriented and proactive
Marketing Operations Manager
. The Marketing Operations Manager provides the operational discipline, project management, and data integrity that enables those specialists to execute consistently at scale.


Modern Family Law is a family law firm operating across more than 15 locations in multiple states. The marketing team comprises nine members, leading paid media, search, content, lifecycle, web, creative, and communications.


This is an operational position. The role owns the team's processes, project rhythm, data infrastructure, and budget operations. It does not own channel strategy. The primary deliverable for the first four months is the project management of the new MFL website build.


Key Responsibilities
Top Priority: Website Project management (Next 4-5 Months)


*Project planning*

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.

*Content and SEO migration*

• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.

*Lead capture and tracking continuity*

• Verify GA4 event tracking and UTM parameter continuity in collboaration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.

*Launch and post launch*

• Build and execute the launch day run-book.

*Communication*

• Manage review cycles at key project milestones.

*Marketing Project and Program Management (55%)*

• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consiste...