Lead Product Designer

About this role

• TwelveLabs is building the platform that every intelligent video workflow will run on
• Our products don’t analyze video frame-by-frame, instead they see, hear, and reason across it the way a human does
• We’ve built the most powerful video understanding engine in the world
• Now we’re designing the experience layer for everyone to build on
• This role defines design across the entire TwelveLabs product surface including applications, developer platform, APIs, and the emerging products connecting them
• The design challenges are genuinely unsolved: How should someone interact with AI that operates on entire corpuses of video?
• What does a creative tool look like when the AI already knows where the story beats are?
• How do you make probabilistic output feel trustworthy?
• The patterns you set here won’t just define TwelveLabs, they’ll define how the world interacts with video intelligence
• This role will make the concept of video chat obsolete
• Help define the design language and interaction model across every TwelveLabs product surface: applications, platform, APIs, brand, launch materials
• Invent interaction and design patterns for a new paradigms across all scales from single frames to entire video corpuses
• Prototype relentlessly. Test with developers in production, and enterprise teams working across millions of hours of footage
• Build the design system by shipping
• We’re building the platform layer for video intelligence. There are no established UX conventions for this. Every pattern you ship becomes the reference for us, for our customers, and eventually for the industry
• No handoffs. No design-by-committee. No enterprise software wearing a nice font. We’re designing for a world where the AI has already helped with the hard part and the human’s job is to direct, refine, and decide. First-principles thinking, not copying what existing tools did
• Speed is non-negotiable. Conviction over consensus. Product over process- You move at a pace that surpri...