Head of Marketing

About this role

Overview:

Location: Dallas, TX. Primarily on-site (up to 1 day/week work from home once settled). Must live in the Dallas metro/DFW area.

Who We Are Looking For

We are seeking a senior, full-time Head of Marketing & Revenue Enablement to own and lead our entire marketing function while being directly accountable for revenue impact. This role is an individual contributor leadership position with clear ownership of marketing pipeline contribution, sales enablement, and go-to-market alignment. This is the sole marketing role in the company.

This role reports directly to the CEO and serves as the connective tissue between marketing, sales, and leadership. Success is measured by business outcomes—not just marketing activity.

Responsibilities:

Primary Mandate

Own brand messaging, pipeline contribution, and sales enablement while driving measurable, sustainable growth aligned with company revenue targets.

Essential Duties

Revenue & Pipeline Ownership

• Own a defined portion of marketing-sourced and marketing-influenced pipeline
• Continuously optimize targeting, channels, and spend based on close rates and deal quality
• Partner with Sales to maximize lead generation effectiveness and conversion.

Sales Enablement & Alignment

• Own sales enablement content, tools, and messaging
• Assist with the development of content marketing tactics and the measurement of their effectiveness.
• Build and maintain core sales assets including:
• Sales decks and one-pagers by industry vertical
• Case studies and testimonials
• Participate periodically in sales calls and pipeline reviews
• Translate real sales feedback into messaging across website, ads, and campaigns

Digital & Demand Leadership

• Lead and maintain inbound marketing across paid search, SEO, social, and conversion optimization
• Manage Google Ads strategy, spend, and ROI
• Own technical SEO, keyword strategy, and content optimization
• Manage landing pages, A/B testing, and funnel...