Head of Sales & Marketing

About this role

WHAT THIS ROLE ACTUALLY IS

You own commercial revenue for VSI Technologies end to end. You manage direct reports — the AI Marketing, Revenue Growth & Lead Generation Expert and the Sales Executive — and you personally carry sales responsibility for strategic and enterprise deals. You do not sit above the work and review it. You are in it. You close deals. You review lead quality. You fix the agent stack when it underperforms. You run the weekly pipeline meeting .

VSI operates across six commercial revenue tracks: Agentic AI, Automation, AI Apps, Apple Products, Marketplace, and Cloud Services. Government contracting lead generation is handled by awardready.ai — your team supports government proposals. Your job is to build a commercial and Government revenue engine that operates with or without your direct involvement on any given day — and then be involved on the most important deals anyway.

WHAT YOU DO — DIRECT SELLING

• Own and close all strategic, enterprise, and high-value commercial deals personally — you are the senior closer on any deal above a defined threshold
• Run discovery calls, build solution proposals, and negotiate contracts for Agentic AI, AI App development, Cloud Services, and enterprise Apple deployments
• Build and maintain relationships with key accounts — you are the face of VSI to the most important commercial clients
• Identify upsell and cross-sell opportunities within the existing client base across all six commercial tracks
• Use AI tools daily — draft proposals with LLMs, research prospects before calls, analyze your pipeline for stall patterns, and use intent data to prioritize your outreach
• Represent VSI at relevant industry events, partner ecosystems, and enterprise sales channels — Microsoft partner network, AWS partner program, Apple VAR channels

• Own the commercial revenue number — total pipeline value, total closed revenue, and CPL across all six tracks
• Set strategy for all six commercial revenue tracks and alloc...