Senior Product Marketing Manager - Enterprise SaaS

About this role

Our client in the healthcare space is seeking a FULL-TIME
Senior Product Marketing Manager - Enterprise SaaS
. This is a hybrid role that requires three days onsite in either Irving, TX; Edina, MN; Chicago, IL; or Centennial, CO.

The Senior Product Marketing Manager is responsible for developing and executing go-to-market (GTM) strategies for enterprise SaaS solutions, including data, analytics, and AI-enabled products. This individual contributor role partners closely with Product, Sales, Marketing, Account Management, and Enablement teams to drive product adoption, pipeline growth, customer engagement, and revenue.

The ideal candidate can translate complex technology into clear, customer-focused messaging and successfully bring products and features to market through strong execution and cross-functional collaboration.

Senior Product Marketing Manager Responsibilities

• Develop and execute GTM strategies for product and feature launches, including segmentation, positioning, messaging, enablement, and campaign alignment.
• Lead end-to-end product launches, including stakeholder alignment, readiness planning, and post-launch performance analysis.
• Create and maintain product positioning, value propositions, buyer personas, and messaging frameworks.
• Translate complex technology, data, analytics, and AI capabilities into compelling customer-facing narratives.
• Conduct market research, competitive analysis, customer insight gathering, and win/loss reviews to inform product strategy.
• Partner cross-functionally with Product Management, Sales, Marketing, Account Management, and Sales Enablement teams.
• Create sales enablement resources such as training materials, battle cards, sales talk tracks, and objection-handling guides.
• Support demand generation campaigns, thought leadership initiatives, pipeline development, and revenue growth efforts.
• Define, track, and analyze product marketing performance metrics, including content utilization, sales engag...