Head of Marketing

About this role

## Flagler Health is building the clinical operating system for modern musculoskeletal care.

We partner with MSK provider groups and specialty clinics to help them grow, operate more efficiently, and deliver better longitudinal care across patient acquisition, clinical workflows, and ongoing patient engagement. Our platform sits at the intersection of care delivery and clinic operations, helping providers capture more value across the full patient lifecycle.

We’ve recently raised our Series B and are entering our next phase of growth. We’re hiring a Head of Marketing to build and scale the marketing engine that will drive that growth.

This is a pipeline and revenue role. Success means generating high-quality pipeline from the right provider groups, and helping convert that into revenue in a complex, trust-driven market.

## What You’ll Own

Marketing Strategy & Execution

• Own marketing end-to-end across demand gen, product marketing, content, events, and brand
• Build a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnel

Pipeline Generation (Provider-Focused)

• Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groups
• Generate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leads
• Drive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABM

Positioning & Messaging

• Define Flagler’s positioning as the clinical operating system for MSK care
• Translate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messaging
• Ensure messaging resonates with both clinical and operational stakeholders

Demand Gen & Field Marketing

• Build multi-channel programs across paid, lifecycle, and outbound support
• Own field marketing (conferences, regional events, in-person engagement)
• Build referral and...