Head of Marketing

About this role

HEAD OF MARKETING

Lean Marketing — Home of *The 1-Page Marketing Plan*

We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life.

What You’ll Own Each Week

• Own the cold traffic strategy — take what's running, optimise it, and expand it. Working with our paid ads strategist for direction, you'll own execution across Meta, Google, and YouTube ads to scale qualified call volume and improve CAC.
• Build and optimise all conversion funnels — VSL-to-booking, paid webinar, and self-liquidating offer — using HubSpot pages, paid ads, and GA4 to hit CAC benchmarks and improve conversion at every stage.
• Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration.
• Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30-50%.
• Align weekly with Allan Dib on his personal brand and YouTube content strategy, ensuring it maps to core messaging and funnel architecture.
• Coordinate with our publisher and Amazon ads team on book marketing campaigns.
• Ship 3-5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand.
• Maintain our thought-leadership gold standar...