Head of Marketing, Bloom

About this role

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.

Role

Bloom is redefining women's healthcare across every life stage — from fertility and pregnancy to postpartum, menopause, and chronic pelvic conditions — delivering personalized, clinically validated care that meets women where they are, when they need it most.

We are seeking a Head of Marketing to work with Bloom's General Manager and lead the go-to-market strategy and execution for the platform. This is a high-impact, hands-on role where you will own member acquisition, activation, and retention across all member channels.

This role is critical to Bloom's success. Your work will directly shape how women discover and connect with Bloom, how quickly we acquire and engage members, and how effectively we communicate value to the people who need it most. You will operate at the intersection of brand creativity and performance marketing rigor, balancing breakthrough creative work with disciplined measurement and optimization.

### What you’ll be doing

Member Acquisition & Growth

• Design and execute multi-channel acquisition strategies across digital, email, direct mail, partnerships, ...