Head of Growth Marketing

About this role

Head of Growth Marketing

Location:
Remote / Chicago, IL

Reports To:
CEO

Department:
Sales & Marketing

About Houndsy

At Houndsy, we’re reimagining the dog feeding experience to be more convenient, consistent, and beautiful. We’re on an ambitious growth trajectory in 2026 and beyond, with a longer-term vision to build a smart feeder ecosystem that redefines how people care for their pets. We’re a lean, founder-led team that moves fast, thinks big, and holds each other accountable.

The Role

We’re looking for a Head of Growth Marketing to own and scale Houndsy’s customer acquisition engine, improve conversion, increase customer lifetime value, and build the brand that fuels all of it. This is a senior leadership hire—you’ll report directly to the CEO and take full P&L ownership of the growth marketing function, managing a team of seven specialists across paid media, organic social, email/SMS, influencer, outbound sales, and PR.

Houndsy is a premium pet brand, and that standard extends to everything we put in front of customers. We expect high-quality advertising, thoughtful creative, and a customer-centric mindset at every touchpoint. You’ll partner closely with the Product Manager, Head of CX, and Fractional CFO to ensure Houndsy’s growth is profitable, diversified across channels, and resilient—not dependent on any single platform.

This role is ideal for someone who’s operated at scale in D2C eCommerce, thrives on data, and can move fluidly between strategy and execution. You should be as comfortable digging into an ad account as you are presenting a quarterly growth plan to the leadership team.

Objectives

• Full P&L ownership of the growth marketing budget, with clear revenue and ROAS accountability tied to Houndsy’s 2026 revenue plan.
• Lead paid media strategy and execution across paid search & social
• Manage channel-tier performance targets: hold scaled channels (Meta, Google) to internal ROAS benchmarks while applying separ...