Growth Marketing Analyst – Simplii Financial

About this role

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit [CIBC.com](https://www.cibc.com/en/about-cibc.html)

What you'll be doing

Simplii Financial is a modern, customer-first organization where growth is driven by insight, experimentation, and a deep understanding of client needs. As a Growth Marketing Analyst, you'll contribute to the strategy and execution of lifecycle marketing campaigns that support engagement, conversion, and retention across the client journey. You'll analyze customer and campaign data to help shape campaign direction, develop targeted communications that reach the right audience at the right time, and measure performance to continuously improve results. Working as part of the Growth team, you'll partner closely with Digital Expansion, Product, Analytics, and Martech specialists to deliver campaigns aligned to business priorities and customer needs. You'll also contribute to reporting, segmentation, and ongoing test-and-learn activities that help the team make informed, data-driven decisions.

*At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.*

How you'll succeed

• **Campaign strategy and execution** - Contribute to the development and execution of lifecycle marketing campaigns across acquisition, onboarding, engagement, and retention. Support the design of multi-step customer journeys and partner with Martech specialists to bring campaigns to life through tools such as Br...