Growth & Integrated Marketing Manager, North America

About this role

About Lovart

Lovart is the world's first Design Agent, built to redefine how creative work gets done. From branding and visual design to marketing assets and creative workflows, Lovart enables creators and businesses to transform ideas into professional-quality content through AI.

Lovart is the flagship global product of Resonate Group, a leading AI-native creative technology company serving over 30 million users through its ecosystem of AI image, design, video and creative AI products. Backed by nearly US$300 million in funding and a valuation exceeding US$2 billion, we're now building our global GTM organization to bring AI-native creativity to creators and businesses around the world.

About the Role

The Growth & Integrated Marketing Manager will lead full-funnel marketing for Lovart in North America, with direct ownership of brand messaging, content strategy, and channel execution across PR, social, creator/KOL partnerships, and paid acquisition. This role is central to establishing Lovart's brand identity and driving user growth in one of the company's most important international markets, and will work closely with Product, Growth, Design, and the global marketing team to ensure consistent execution across all touchpoints.

Key Responsibilities

1. Integrated, Full-Funnel Marketing Execution

Plan and execute integrated marketing initiatives spanning brand, product launches, PR, social, and creator partnerships. Partner cross-functionally with Product, Growth, and Design to ensure consistent messaging and high-quality execution across every touchpoint.

2. Content, Messaging & Brand Ownership

Own the development of selling points, slogans, and storyline for the North America market. Translate product value into content and campaigns that build Lovart's brand identity and resonate with a Western, AI-native audience.

3. Creator Ecosystem & Community Growth

Identify, recruit, and manage relationships with local creators, KOLs, agenci...