Director, Product Marketing Manager (Gym)

About this role

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

What You’ll Do

• Own Ignite’s Positioning and Message Architecture
• Define and maintain Ignite’s core positioning—the foundation from which all messaging, launch work, and sales enablement flows. This means making clear choices about what Ignite is for, who it’s for, and why it wins, not just describing features.
• Develop segment- and persona-based messaging for SMB and MML buyers and customers, and ensure that messaging is actually used—not just documented.
• Translate product complexity into differentiated value propositions that Sales can use, prospects can understand, and customers find credible.

Lead Go-to-Market for Ignite Launches

• Build and lead a tiered launch process that allows Ignite to move fast on minor releases and bring full organizational readiness to high-impact ones.
• Own launch readiness across Product, Sales, CS, and Onboarding—not just asset delivery, but genuine cross-functional preparedness.
• Set and hold the quality bar for launch communications, internal enablement, and customer-facing content.

Drive Customer Adoption and Lifecycle Outcomes

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