Digital Marketing Specialist

Responsibilities

The Digital Marketing Specialist will manage and optimize online brand presence and shopping experiences across owned channels and e-retailer sites. They will collaborate with cross-functional teams to drive customer acquisition, engagement, and conversion through effective digital strategies and content management.

Requirements

Candidates must have a bachelor's degree in a relevant field and at least four years of progressive experience in digital marketing or e-commerce. Strong skills in copywriting, web analytics, and platform management are required, along with the ability to translate data into actionable business recommendations.

Skills

• Digital Marketing
• E-commerce
• Web Analytics
• SEO
• Content Management
• Marketing Automation
• Copywriting
• Project Management
• Conversion Optimization
• Data Analysis
• Stakeholder Management
• Social Media Marketing
• Digital Shelf Management
• UX Design
• Reporting
• Platform Management

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Wellness
• 401k
• Holidays
• Employee Assistance Program
• Vacation Days
• Disability

About this role

WHY JOIN THE AMES COMPANIES

We have amazing Benefits! Medical, Dental, Vision, Life Insurance, Wellness,
401K, Holidays Employee Assistance Program, Vacation Days, Disability, and much
more.

WHO WE ARE

The AMES Companies, headquartered in Lake Nona-Orlando, FL has a rich American
history. The AMES story goes back to 1774, when Captain John Ames began making
America’s first shovels. AMES® brand is the third oldest consumer brand in the
country, and its tools helped build America for more than two hundred years. You
can learn more about our history here.
[https://www.youtube.com/watch?time_continue=97&v=wKblShNWKOs&embeds_referring_euri=https%3A%2F%2Fhubblecontent.osi.office.net%2F&source_ve_path=MjM4NTE]

Our business lines include Home Organization, Lawn and Garden Tools, Outdoor
Living, and Cleaning Tools. Our leading global brands are sold to homeowners and
professionals involved in new construction, remodeling, and maintenance
activities. To learn more about our business lines, visit our
website: https://www.homebyames.com/en-us/. [https://www.homebyames.com/en-us/]

WHERE YOU WILL WORK

This is a hybrid position based at our headquarters in Lake Nona-Orlando,
Florida. The daily schedule is 8:00 a.m. to 5:00 p.m., with remote work on
Monday and Friday and in-office work Tuesday through Thursday.  

WHO YOU ARE  

The Digital Marketing Specialist will manage and optimize the online brand and
shopping experience across owned channels and e-Retailer commerce sites,
ensuring website functionality, content, design, navigation, and conversion
paths support a seamless buyer journey. This hands-on role connects commerce,
lifecycle marketing, UX, content, analytics, and cross-functional delivery to
drive customer acquisition, engagement, conversion, and retention.

Our platform environment includes Salsify, Shopify, Klaviyo, Salesforce Commerce
Cloud (SFCC), Salesforce Marketing Cloud, and web analytics and reporting tools.
We do not expect one person to be a subject matter expert on every platform. The
successful candidate will bring broad digital fluency, practical depth in
several areas, and the aptitude to learn unfamiliar systems, complete core
workflows, translate business needs into clear requirements, and liaise with
technical specialists and agency partners.

WHAT YOU WILL DO

* Manage and optimize product detail content across e-Retailer commerce sites,
including product detail pages, A+ Content, features, attributes, copy,
imagery, and listing quality to support brand standards and business goals.
* Collaborate with product, sales, and marketing teams to improve digital shelf
presentation, search performance, category relevance, and customer shopping
experience.
* Own day-to-day site functionality, promotional execution, landing pages,
content updates, merchandising, releases, and quality assurance across
Shopify- and SFCC-based platforms, ensuring digital experiences are accurate,
intuitive, and easy to shop.
* Partner with brand and media teams on organic and paid social campaigns,
using performance insights to drive qualified traffic, engagement,
conversion, and customer acquisition.
* Define campaign and commerce KPIs; maintain decision-ready reporting using
GA4, platform reporting, dashboards, and other available data sources.
* Guide digital design and usability improvements by partnering with internal
and agencies to improve page layouts, navigation, product presentation, SEO,
accessibility, content quality, and visual consistency while maintaining
brand standards and a customer-first shopping experience.
* Partner with product, sales, customer service, IT, data, and operations teams
on product, pricing, inventory, offer, order, and fulfillment requirements
that affect the digital customer experience.

 REQUIREMENTS

* Bachelor's degree in marketing, business, communications, e-commerce,
analytics, or a related field, or an equivalent combination of relevant
education and experience.
* Four or more years of progressive experience in digital marketing,
e-commerce, lifecycle or CRM marketing, web analytics, or a closely related
discipline.
* Proven experience in marketing copywriting with strong writing, editing, and
storytelling skills. Ability to create clear, compelling, and persuasive
content across websites, email campaigns, social media, advertising, and
other marketing channels.
* Hands-on experience in a commerce platform, an email or marketing automation
platform, web analytics and measurement, digital content, SEO, and conversion
optimization.
* Enough technical fluency to navigate platforms, perform and quality-check
core workflows, identify likely issues, and collaborate effectively with
developers and specialists; deep coding or platform architecture expertise is
not required.
* Ability to convert data into clear findings, recommendations, priorities, and
measurable next steps.
* Strong project management, communication, writing, and stakeholder-management
skills, with the judgment to balance speed, quality, customer impact, and
business value.
* Self-directed, curious, organized, and comfortable managing multiple brands,
campaigns, and partners with limited supervision.
* Working proficiency with Excel and PowerPoint or equivalent tools.
Familiarity with dashboards, creative tools, or AI-enabled marketing
workflows is helpful but not required.
* Ability to travel approximately 5%.

PREFERRED QUALIFICATIONS

* Experience with a mid-market commerce and lifecycle ecosystem, such as
Shopify and Klaviyo, and/or an enterprise ecosystem, such as Salesforce
Commerce Cloud and Salesforce Marketing Cloud.
* Experience with GA4, tag management, dashboards, campaign measurement, and
e-commerce funnel analysis.
* Working familiarity with digital accessibility, privacy, consent, and email
deliverability practices.
* Experience in consumer produc...

About The AMES Companies, Inc.

Manufacturing · 1,001-5,000 employees · headquartered in Orlando, FL · founded 1774