Communications & Employer Brand Manager - Senior

About this role

## Overview:

SOFTSWISS is hiring a Communications & Employer Brand Manager to join our Brand Marketing team. You’ll help strengthen the company’s reputation as an employer of choice and drive visibility across key markets through creative campaigns and consistent brand storytelling.

## Purpose of the role:

You will lead the development and execution of the global Employer Brand strategy to support SOFTSWISS growth and talent attraction goals. Your work will strengthen how potential candidates and employees experience the brand across digital channels, events, internal initiatives, and professional communities.

## Key responsibilities:

• Develop and implement the SOFTSWISS Employer Brand strategy aligned with overall corporate and marketing objectives.
• Define and regularly update the EVP, employer brand positioning, key messages, target audiences, and priority GEOs.
• Create and execute monthly and quarterly communication plans with clear objectives, KPIs, and communication channels.
• Increase employer brand awareness and attractiveness across key regions in alignment with the global marketing strategy.
• Organise and coordinate campaigns with external agencies: prepare briefs, manage tenders, select partners, and oversee quality and documentation.
• Develop and supervise the production of advertising and creative materials, including videos, banners, digital assets, and branded merchandise.
• Coordinate internal communications initiatives from the Brand Team side, ensuring consistency of messaging, tone of voice, and alignment with the overall brand strategy.
• Analyse campaign performance, prepare KPI reports, and provide data-driven recommendations for improvement.
• Build effective cross-functional collaboration with HR, Internal Communications, PR, and Marketing teams.
• Support and initiate the company’s participation in professional rankings, awards, conferences, and industry exhibitions.

## Required Experience:

• At least 2 years of ...