Editorial Strategy and Client Communications Manager

About this role

Intapp is building a market-defining brand, and the content that brings it to life spans a rich, growing ecosystem of teams, channels, campaigns, and voices. This role exists to help ensure alignment of content and message across all audiences and channels, while also ensuring that existing clients receive the content support they need throughout the client lifecycle to become true advocates for the Intapp brand and suite of products.

As Editorial Strategy & Client Communications Manager, you will collaborate with other content developers to strategically align and sequence content across all audiences and channels, and you will have primary responsibility for developing content and communications for our existing customer audiences.

What you'll do:

• Working with the editorial strategy and content director and the editorial council, help to ensure that what we publish for all audiences and channels reflects a consistent narrative, a clear brand voice and a deliberate, bold point of view.

• Review content across functions (campaigns, social, web, email communications and client content) through an editorial lens, identifying gaps, redundancies, and opportunities to strengthen narrative coherence.

• Maintain editorial calendar and track changes to content development schedules and objectives.

• Help to connect the dots between content produced by different teams within marketing so that launches, campaigns, and narratives are sequenced with intention rather than happening in parallel.

• Ensure that content is distributed across channels and repurposed across industry verticals to maximize impact.

• Track editorial KPIs, including engagement rates and narrative alignment, and use those metrics to report on the health of the content ecosystem.

• Drive customer engagement, adoption, and value realization across the customer lifecycle through development of strategic, timely, and personalized communications, including: Onboarding communications, Feat...