Product Marketing Manager – Senior

About this role

## Overview:

SOFTSWISS is hiring a Senior Product Marketing Manager to join our Marketing Team. We are looking for a strategic and market-oriented professional to lead product positioning, messaging, and go-to-market initiatives across our iGaming solutions. In this role, you’ll work closely with Product, Sales, and Marketing teams to drive product awareness, strengthen market differentiation, and support business growth across global markets.

## Purpose of the role:

You will drive and strengthen SOFTSWISS products positioning, awareness, and marketing-led sales across global markets.

This role combines strategic product marketing with hands-on execution across multiple channels and touchpoints. You will own product awareness growth and support marketing contributions to lead generation and sales performance through positioning development, go-to-market initiatives, and product communication strategies.

You will also manage complex marketing projects end-to-end — from positioning and campaign concepts to cross-functional coordination, launch, execution, and performance analysis — while strengthening how SOFTSWISS products are perceived by clients, partners, and the wider iGaming community.

## Key responsibilities:

• Lead and execute global product marketing initiatives across multiple markets and communication channels
• Own end-to-end project management of complex marketing initiatives — from strategic planning and messaging development to launch and post-campaign analysis
• Develop and implement product positioning, messaging frameworks, communication strategies, USP, and competitive differentiation points aligned with business goals
• Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels
• Define and maintain product positioning, target audience profiles, consumer insights, competitive differentiators, and key messaging
• Support go-to-marke...