Business Development and Marketing Director

Responsibilities

The Director of Business Development is responsible for creating and implementing strategic marketing and business plans to meet census and mix forecasts for the rehabilitation hospital. They will manage the clinical liaison and admissions teams while maintaining strong relationships with referral sources and managed care providers.

Requirements

Candidates must possess a clinical license or a bachelor's degree and have at least 5 years of experience in healthcare management. Strong skills in forecasting, market-based planning, and public relations are required, along with a valid driver's license.

Skills

• Business development
• Marketing strategy
• Strategic planning
• Healthcare management
• Data analysis
• Forecasting
• Public relations
• Relationship management
• Budget management
• Clinical liaison management
• Admissions management
• Market research
• Competitive analysis
• Managed care
• Patient referral network
• Communication

Benefits

• Medical insurance
• Dental insurance
• Vision coverage
• Life insurance
• Accident insurance
• Critical illness insurance
• Hospital indemnity insurance
• Short-term disability
• Long-term disability
• Paid family leave
• Paid time off
• Tuition assistance
• Loan assistance
• 401(k) retirement package
• Company match
• Mental health services
• Virtual care appointments
• Free gym memberships

About this role

Your experience matters 

At Baptist Memorial Rehabilitation Hospital - Madison, we are driven by a
profound commitment to prioritize your well-being so you can provide exceptional
care to others. Here, you’re not just valued as an employee, but as a person.
Joining our team, you’re embracing a vital mission dedicated to making
communities healthier. Join us on this meaningful journey where your skills,
compassion, and dedication will make a remarkable difference in the lives of
those we serve.

What we offer 

Fundamental to providing great care is supporting and rewarding our team. In
addition to your base compensation, this position also offers: 

* Comprehensive Benefits: Multiple levels of medical, dental and vision
coverage — with medical plans starting at just $10 per pay period — tailored
benefit options for part-time and PRN employees, and more.
* Financial Protection & PTO: Life, accident, critical illness, hospital
indemnity insurance, short- and long-term disability, paid family leave and
paid time off.
* Financial & Career Growth: Higher education and certification tuition
assistance, loan assistance and 401(k) retirement package and company match.
* Employee Well-being: Mental, physical, and financial wellness programs (free
gym memberships, virtual care appointments, mental health services and
discount programs).
* Professional Development: Ongoing learning and career advancement
opportunities.
* And much more…
 

Position Summary:
The Director of Business Development is responsible for the development and
implementation of business and marketing plans for the Rehabilitation Hospital.
Candidate will establish strategic marketing plans in collaboration with senior
leadership to achieve the facility's objectives.  This position designs and
maintains a system for strong relationships with Managed Care Providers,
Medicare, Case Managers, other payers, and appropriate hospital personnel to
accomplish the development and maintenance of a strong and successful patient
referral network, and beneficial reimbursement arrangements. The Director of
Business Development is responsible for the overall management of the Marketing
and Admission Team.

Responsibilities:

* Implements a comprehensive business plan to ensure Census and Mix Forecasts
are met and/or exceeded.  The business plan will include and identify
internal and external targets (by specific referral groups and percentages);
insurance rate targets (averages) and action plans to evaluate the
effectiveness of the Clinical Liaison Team.  The business plan will be
accessed and updated no less than quarterly to ensure that all business
indicators are met.
* Ensures comprehensive external information is gathered on a continual basis
with regard to markets, customers and competitors.
* Will be the managing director over the clinical liaison and admissions teams.
* Must have a strong understanding and ability to work in all business
development roles, as needed.
* Develops and manages the marketing department's operating budget.
* Develops, organizes and maintains a data base system for decision support
information including identification of community needs; demand forecasting;
utilization of programs and services; competitive analysis; medical staff
utilization trends.  Utilizes software tools including the LifePoint
information systems together with internal data and external data base
information for statistical analysis.
* Serves as a liaison between Financial Services, Information Systems, and
Business Development as it relates to internal data gathering and
distribution of demand and utilization data.  Designs control systems to
measure effectiveness and results of market development and penetration.
* Ensures appropriateness of patient selection; assists patients/families in
making informed admission decisions.
* Create and implement comprehensive marketing plans and programs annually and
on an as needed basis for the facility's long and short term goals.
* Compares research findings on local, regional and national data in order to
identify areas for potential cost and quality improvement by product-line and
physician practice patterns.
* Establishes planning links with other health care organizations and agencies
in order to obtain research information.  Evaluates opportunities for joint
or shared programs, coordinates written data-oriented external agency surveys
to gather best local information available.
* Interfaces directly with managed care providers, key physicians and other
program delivery personnel providing expertise in the development and
implementation of business plans, situation analysis documents and
feasibility studies to evaluate opportunities for new joint or shared program
and/or service offering, and new product-line development, product
enhancement and product differentiation in the competitive market
environment.
* Consistently interfaces with Referral Sources, Case Managers and Managed Care
Providers to create to achieve maximum revenue generation for the hospital
while maintaining environment of quality care for the patient.
* Maintains a measure and tracking system delivering timely reports and
presentations on a regular basis.  Provides specific feedback to CEO/COO on
performance achieved on a monthly and quarterly basis.
* Complete IU collaborative report/meetings
* Community Executive Leadership Team partner reports/meetings
* Attend compliance meetings for both facilities as needed
* Attend quality meetings for both facilities as needed
* Other duties as assigned

Qualifications:

* Clinical License or Bachelor’s Degree

* Minimum of 5 years’ experience in healthcare management preferred.

* Excellent skills needed in forecasting, market based planning, communications
and public relations.

* Valid driver’s license and clean dri...

About Lifepoint Health

Hospitals and Health Care · 1,001-5,000 employees · headquartered in Gallatin, Tennessee