Brand Manager, Cozy Game Project, Contract

About this role

# About Balor Games

Balor Games is a "Triple I" independent game publisher dedicated to long-term stewardship of high-quality creative works. Formed by former leaders of Humble Games, Balor Games oversees an expansive catalog of acclaimed indie games, following the acquisition of the Humble Games and Firestoke catalogs.

Balor Games aims to serve as a cultural curator for independent games, while providing expertise, resources, and belief-driven support to visionary developers.

Balor Games is hiring a hands-on Brand Manager to lead awareness and commercial success for an upcoming release built on a well-loved licensed IP. This is a contract role tied to a single unannounced cozy title. You'll own and run the go-to-market campaign from start to finish, with a strong focus on social-first, community and meme-driven content that turns shareable in-game moments into audience growth. It's a strong fit for an experienced marketer who knows the cozy genre well, understands console audiences, and is comfortable working closely with developers and licensors.

Key Responsibilities

• **Drive the Go-to-Market Plan:** Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows.
• **Lead Social & Meme-Driven Campaigns:** Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities.
• **Steward Licensed IP & Manage Licensor Relationships:** Act as the day-to-day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully.
• **Creative Briefing:** Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards...