Alumni Marketing and Communications Specialist

Responsibilities

The specialist develops and implements an outcomes-based communications plan to engage alumni through social media, email, and web content. They also serve as the primary point of contact for alumni inquiries and coordinate creative projects with strategic communications.

Requirements

Candidates must have a bachelor's degree in a related field and at least two years of relevant experience in marketing, communications, or public relations. Proficiency in digital marketing tools and strong writing skills are essential for this role.

Skills

• Marketing
• Communications
• Social media strategy
• Email marketing
• Web content management
• Drupal
• CRM
• Data analysis
• Project management
• Content development
• Public relations
• Digital strategy
• Brand standards
• Multimedia storytelling
• Vendor coordination
• Writing

Benefits

• Paid time off
• Paid holidays
• Sick days
• Medical insurance
• Dental insurance
• Vision insurance
• Retirement plans
• Tuition fee waiver
• Employee assistance program
• Wellness programs
• Life insurance
• Disability insurance

About this role

[https://publicstorage.dc4.pageuppeople.com/873/ProviderAsset/scribble/61556894-70a4-4f28-9f2c-c63673701863.png]

Join the vibrant community at California State University, Long Beach (CSULB)!

Located just three miles from the Pacific Ocean, CSULB offers an inspiring
workplace and an exceptional Southern California lifestyle. Our 322-acre
campus—one of the largest in the CSU system—serves more than 42,000 students and
is known for its commitment to student success, innovation, and impactful
academic and research initiatives.

As a member of the CSULB community, you’ll experience a dynamic environment
filled with cultural landmarks, collaborative energy, and opportunities to make
a meaningful difference.

Work-life balance thrives here. Long Beach blends coastal relaxation with urban
vibrancy, offering miles of beaches, year-round sunshine, a thriving arts and
food scene, and convenient access to both Los Angeles and Orange County. It’s an
ideal place to grow your career while enjoying everything Southern California
has to offer.

Join the California State University (CSU) and explore career opportunities that
advance student success and strengthen California’s future—offering competitive
compensation, comprehensive benefits, and professional growth.

--------------------------------------------------------------------------------

JOB SUMMARY

The Alumni Marketing & Communications Specialist tells the story of CSULB alumni
and strengthens their connection to the university. Reporting to the Director of
Alumni Engagement in the Office of Alumni Engagement, the specialist develops
and implements an outcomes-based communications plan that includes social media,
email marketing, web content, alumni spotlights, and integrated campaigns. These
efforts engage CSULB’s more than 411,000 alumni and promote alumni events,
networks, the Alumni Center, volunteer opportunities, and giving initiatives.

Working independently on most day-to-day assignments, the specialist serves as
the office's lead liaison to Strategic Communications for creative projects and
as the first point of contact for alumni inquiries. The specialist also tracks
and analyzes engagement metrics to adjust messaging, ensuring all communications
reflect CSULB brand standards and the university's commitment to its diverse
alumni community.

--------------------------------------------------------------------------------

KEY RESPONSIBILITIES

* Alumni Marketing Communications (Campaigns, Content & Digital Strategy):
Independently creates and publishes engaging content for alumni audiences
across email, social media, and web, including newsletters, stories,
profiles, and event communications. Develops targeted campaigns that promote
alumni programs and strengthen alumni relationships; builds segmented email
campaigns, manages social content, and maintains alumni web pages in Drupal.
Collaborates with campus partners on digital strategy and messaging,
maintains the communications calendar, and ensures content meets university
style, accessibility, and brand standards.
* Alumni Inquiries & Constituent Support: Serves as the first point of contact
for daily email, phone, social media, and other inquiries to CSULB Alumni,
responding to inquiries or routing them to the appropriate staff or campus
office. Serves as a resource on alumni programs and services.
* Analytics, Research & Reporting: Tracks, analyzes, and reports email, social
media, web, and event metrics, including maintaining a monthly social media
tracker, to identify trends and inform messaging. Ensures alumni
communications are tracked and coded in CRM for CASE Alumni Engagement
Metrics reporting. Designs, distributes, and analyzes web forms and surveys
to assess alumni engagement strategies.
* Brand, Creative & Media Support: Serves as lead liaison to Strategic
Communications to develop and produce print, digital, and social media assets
for alumni engagement and the Alumni Center. Coordinates with vendors on
production, licensing, and brand compliance; supports media relations for
alumni stories.
* Supports division-wide events and activities, stays current on marketing and
communications best practices

--------------------------------------------------------------------------------

DEPARTMENT

Alumni Relations

--------------------------------------------------------------------------------

TIME BASE

1.0 time-base, 40 hours per week.

--------------------------------------------------------------------------------

DURATION OF APPOINTMENT

This is a temporary position for 1 year with no permanent status granted.
Temporary assignments may expire prior to the ending date.

--------------------------------------------------------------------------------

CLASSIFICATION

Marketing & Communications Professional II

--------------------------------------------------------------------------------

COMPENSATION

Salary placement is determined by the education, experience, and qualifications
the candidate brings to the position, internal equity, and the hiring
department’s fiscal resources.

* Hiring Range: The hiring range for this position is $5,387 (Step 3) - $5,948
(Step 8) per month commensurate with candidate's education, experience,
skills, and training.
* CSU Classification Salary Range: The CSU Classification Salary Range for this
position is $5,178 (Step 1) - $7,543 (Step 20) per month.

--------------------------------------------------------------------------------

BENEFITS

At California State University (CSU), we prioritize the health, growth, and
success of our employees. Our benefits program reflects our commitment to your
overall well-being.

To be eligible for full benefits, employees must be appointed at least half-time
(.50 FTE) with an appointment lasting more than six months and one day. Benefits
eligibility and offerings may vary based on appointment type, classifica...

About California State University, Long Beach

Higher Education · 11-50 employees · headquartered in Long Beach, California · founded 1949