Sr. Performance Marketing Manager (SEM & App Search)

About this role

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Title: Sr. Performance Marketing Manager (SEM & App Search)
Location:Remote ,CA (PST preferred)
Contract: 4+ Month
Job Description:
We are looking for aSenior Acquisition and Performance Marketing Managerto own and scale oursearch acquisition engine, with a primary focus onGoogle Ads, Microsoft Ads (Bing), andApple Search Ads. This role is for ahands-on performance marketerwho has directly managedlarge budgets, thrives in data, and knows how to blendstrategy, execution, and experimentationto drive profitable growth. This role is in service to increase our account growth and revenue through mainly SEM, app search, and other digital channels. We are looking for an experienced B2C marketing leader who can leverage customers insights and data to create a growth marketing strategy and execute it. This role will report to the VP of the Direct-to-Consumer business unit. Youll have end-to-end ownership of the SEM channel (from strategy and forecasting to daily execution and optimization) and play a key role in leveraging AI and automation to improve efficiency, scale, and performance.


Key Responsibilities
Own and scale SEM channels end-to-end


Lead strategy and execution forGoogle Ads, Microsoft Ads, andApple Search Ads


Manage and optimizelarge monthly budgetsdirectly (not via agencies)


Drive performance across key metrics: CAC, LTV, ROAS, volume, and efficiency


Be deeply hands-on


Build, launch, and optimize campaigns, keywords, bids, creatives, and landing page strategies


Conduct ongoing testing across match types, bidding strategies, creatives, and audience signals


Actively manage budgets, pacing, and forecasts


Use data to drive decisions and budget management


Own and optimize channel budgets, ensuring efficient al...