Social Media Manager - AU Market (Remote)

About this role

Work From Home | Full-Time | AU Hours | PH-Based
OutsourcedIn is partnering with an Australian client to hire an experienced
Social Media Manager
with proven hands-on experience managing Australian-based business accounts.


This role requires a strong understanding of the
Australian market, audience behaviour, platform trends, and advertising standards
. The successful candidate will drive brand awareness, engagement, and lead generation through structured content strategy and paid social campaigns.


Mandatory Requirement
Minimum
2 years experience managing Australian-based social media accounts (ESSENTIAL)
About The Role
You will be responsible for developing and executing social media strategies tailored to the Australian market, managing both organic and paid campaigns, and delivering measurable performance outcomes.


This is a performance-driven role focused on engagement, lead generation, and ROI.


Key Responsibilities
Strategy & Planning
Develop and execute social media strategies aligned with AU market trends


Build structured monthly content calendars


Plan campaign rollouts aligned with business objectives


Identify local audience targeting opportunities


Content Creation
Create engaging, conversion-focused content


Write compelling captions tailored to AU audiences


Oversee graphics and short-form video production


Maintain consistent brand voice


Platform Management
Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable)


Ensure consistency across all channels


Paid Advertising
Manage Meta Ads and LinkedIn Ads campaigns


Build conversion-focused funnels


Optimise cost per lead (CPL)


Conduct A/B testing and campaign refinements


Analytics & Reporting
Track engagement, reach, CTR, CPL, conversions, and ROI


Provide monthly reporting with actionable insights


Optimise campaigns based on performance data...